
Bye-Bye Birdie: The "BLUE-JAY" Lesson in Territoriality and Trans-Border Reputation
This article examines the 2026 judgment in Sumit Vijay and Anr. v. Major League Baseball Properties Inc. by the Division Bench of the Hon’ble High Court of Delhi. Marking a significant win for local brands, this judgment reiterates the territoriality principle, clarifying that trans-border reputation must be proven through specific evidence grounded in local use and domestic recognition, rather than presumed from mere international popularity. This article explains and analyses this judgment, especially in light of its reversal of the previous Order.



